A conflict between two desirable goals.

• A. Approach-Approach Conflict
• B. Lewin's Motivational Conflicts Theory
• C. Approach-Avoidance Conflict
• D. Drive-Reduction Theory

Answer: (A)

When two goals are both appealing, you’re dealing with an approach-approach conflict. In this situation, the pull toward either option is positive, so the challenge is choosing between two desirable outcomes. For example, deciding between two attractive colleges or two vacation spots creates that internal tug: both options promise good results, so the decision centers on which one to approach first.

This is why the correct label fits best: it names the specific conflict that arises from having two favorable choices competing for your attention. The other ideas don’t fit as cleanly. An approach-avoidance conflict involves a single goal that has both positive and negative qualities, not two separate desirable choices. Drive-Reduction Theory focuses on basic physiological drives and the urge to reduce tension, not on choosing between competing goals. Lewin’s Motivational Conflicts Theory describes broader types of conflict, but the question is asking for the precise category of conflict when both options are desirable, which is best captured by approach-approach.